An advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production is known as a:

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A full-service agency provides a wide range of services including market research, media selection, copy development, artwork, and production. Full-spectrum agency and multi-service agency may also be used to describe such agencies, but full-service agency is the most common term. Limited-service agency typically only provides one or a few specific services.

An Advertising Agency That Provides the Most Complete Range of Services