Canadian Tire prefers an advertising approach where their own team creates, buys, and distributes advertisements. Canadian Tire uses which strategy?

Question

Quizplus · Accepted Answer

An in-house agency is a department within an organization that creates, buys, and distributes advertisements for the company itself. Given that Canadian Tire prefers this approach, it can be inferred that they have an in-house agency.

Canadian Tire Prefers an Advertising Approach Where Their Own Team