As a subscriber to Real Simple magazine, Kelly was asked by a researcher which ads she remembered seeing in the most recent issue of the magazine. Then she was asked questions about the content and appearance of the ads she remembered. The researcher Was using __________ to test the effectiveness of ads in the magazine.

Question

Quizplus · Accepted Answer

Unaided recall testing is a method of measuring the effectiveness of ads by asking participants to remember which ads they saw without any prompts or aids. The researcher in this scenario is specifically asking Kelly about the ads she remembered seeing, making it an example of unaided recall testing. Portfolio testing involves showing a set of ads to participants and asking for their reactions, concept testing involves testing new ideas or concepts for ads, and inquiry testing involves asking participants to respond to specific questions about an ad.

As a Subscriber to Real Simple Magazine, Kelly Was Asked