When preparing his grocery shopping list, Winston actively scans the supermarket ads in the local newspaper for coupons, rebates, and sale items. While in the store, Winston also looks for free samples of new products and products he hasn't purchased previously. The coupons, rebates, sale items, and free samples are all examples of:

Question

Quizplus · Accepted Answer

Sales promotion refers to the use of incentives such as coupons, rebates, sales, and free samples to encourage customers to purchase products. Personal selling involves direct communication between a salesperson and a customer, while publicity involves generating media coverage and attention for a product or brand. Advertising refers to paid promotions through various media channels.

When Preparing His Grocery Shopping List, Winston Actively Scans the Supermarket