The Niagara Region Grape Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends. The ad asks readers to log onto HYPERLINK "http://www.pistachios.org/" www.pistachios.org to register to win a prize of pistachios for a year. The association is using a_________ to measure the Effectiveness of its ads.

Question

Quizplus · Accepted Answer

The association is using a sweepstake to encourage people to register on the website and potentially measure the effectiveness of the ad campaign. Sweepstakes are contests in which the winner is chosen at random, usually by drawing a name or number from a pool of entries.

The Niagara Region Grape Growers Association Has an Ongoing Ad