A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is known as a:

Question

Quizplus · Accepted Answer

The sales promotion described in the question is a loyalty program, which is designed to encourage and reward repeat purchases by offering a premium as purchases accumulate. Option A (Retail positioning) refers to a strategic process of creating an image or identity for a retail store or product. Option B (Product enhancement) refers to improving the quality or features of a product. Option D (Merchandise lining) refers to the arrangement of products in a store to optimize sales.

A Sales Promotion Designed to Encourage and Reward Repeat Purchases