A brochure in the literature sent to retailers began with the following statement: "Retailers, these new sunglasses come with their own attractive free-standing carousel that fits perfectly next to your cash register." Which sales promotion does this exemplify?

Question

Quizplus · Accepted Answer

The statement describes a point-of-purchase display, which is a marketing material or advertising placed next to the merchandise it is promoting, in this case, next to the cash register to attract customers' attention at the point of purchase.

A Brochure in the Literature Sent to Retailers Began with the Following