The frequent appearance of the Sears Wish Book Catalogue on the Schitt's Creek TV show is an example of:

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The appearance of the Sears Wish Book Catalogue on the show is a clear example of product placement, as it is featured prominently and repeatedly throughout the series. Product samples, deals, and premiums typically involve a more direct exchange between a brand and its consumers, whereas product placement is designed to integrate the brand more subtly into the show's content.

The Frequent Appearance of the Sears Wish Book Catalogue on the Schitt's