The Globe and Mail offers Ford a 10 percent discount on running their advertisement in the Globe Drive section if Ford can show that they received a 2 percent increase in leads because of the ad. This is an example of a(n):

Question

Quizplus · Accepted Answer

This offer is an example of a merchandise allowance, which is a discount offered to encourage the purchase, display, or promotion of a particular product. In this case, the discount is being offered in exchange for evidence that the advertisement has generated more leads for Ford's product.

The Globe and Mail Offers Ford a 10 Percent Discount