In planning and obtaining publicity, a frequently used tool is the:

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A news release, also known as a press release, is a common tool used in public relations to announce news, information, or events related to an organization or its products/services. It is a written statement that is sent to media outlets to generate coverage and publicity. News releases are cost-effective and can reach a wide audience if picked up by multiple media outlets. Double-page spreads, trade shows, and infomercials are also useful tools but are less commonly used in obtaining publicity.

In Planning and Obtaining Publicity, a Frequently Used Tool Is