Discuss the process of pre-testing and post-testing advertising copy. Include a list of methods used for pre-testing and post-testing in you answer. Be sure to explain why marketers should pre-test and post-test ad copy.
Correct Answer:
Verified
Q203: Differentiate among full-service advertising agencies, limited-service advertising
Q204: Describe how advanced electronics such as VR
Q205: With respect to objectives, advantages, and disadvantages,
Q206: What are the differences between a news
Q208: Describe the four ways, discussed in the
Q209: What are the differences between merchandise allowances,
Q210: With respect to objectives, advantages, and disadvantages,
Q211: What are the three types of pre-tests
Q212: With respect to objectives, advantages, and disadvantages,
Q304: What is the difference between a coupon
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents