Hyundai developed its "Smart is in" advertising campaign based on extensive consumer research. In terms of the communication process, the __________in the "Smart is in" advertisements informed prospective customers that Hyundai was for the savvy shopper who is not concerned with brand image.

Question

Quizplus · Accepted Answer

The message in the advertising campaign is what informed prospective customers about Hyundai being for the savvy shopper who is not concerned with brand image. The source refers to the sender of the message, decoder refers to the recipient of the message, and communication channel refers to the medium used to transmit the message.

Hyundai Developed Its "Smart Is In" Advertising Campaign Based on Extensive