Cardiac Science is a California-based company that makes defibrillators, heart monitors, and other medical equipment. It is preparing to market its products in Greece. The company's marketing manager is responsible for the promotional campaign in Greece, and she wants to avoid any problems that might arise because her field of experience does not coincide with that of her Greek target audience. Which of the following is the best example of a communications problem that might arise
Because her field of experience is different from that of her audience?

Question

Quizplus · Accepted Answer

Translating a product name without considering the cultural and linguistic nuances of the target language can result in unintended meanings that may be offensive or obscure to the audience. This can harm the brand's image and affect the success of the promotional campaign. Options A, B, and D do not directly relate to a communications problem arising from a difference in field of experience between the marketing manager and the Greek target audience.

Cardiac Science Is a California-Based Company That Makes Defibrillators, Heart