When a company telephones people to ask them to contribute to the Police Benevolent Association (PBA), the calling company is using:

Question

Quizplus · Accepted Answer

Personal selling is the process of communicating with potential customers face-to-face or via telephone. In this scenario, the calling company is reaching out to individuals over the phone to ask for contributions to the Police Benevolent Association, which is an example of personal selling. Advertising involves using media such as TV, newspapers, and billboards to promote a product or service. Public relations involves managing the public image of a company, and sales promotion involves offering discounts or special offers to customers to encourage them to purchase a product or service.

When a Company Telephones People to Ask Them to Contribute