Air Canada recently lost a passenger's dog in-transit from San Francisco to Vancouver. The company immediately went on Twitter to inform the public and ask people if they have seen the dog. Using Twitter in this way is an example of:

Question

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Air Canada's use of Twitter in this situation is an example of public relations. They are using social media to communicate with the public and address concerns about a problem that occurred with their service. Advertising, sales promotion, and publicity all involve different methods of promoting products or services, but do not necessarily involve addressing a particular issue or problem.

Air Canada Recently Lost a Passenger's Dog In-Transit from San