When a television critic writes a newspaper article in which she expresses exasperation that Once and Again, one of the finest written and acted shows on television, is likely to be cancelled unless it can attract more viewers, it is an example of __________for the
ABC television show.

Question

Quizplus · Accepted Answer

This is an example of publicity because the television critic is using her platform to generate attention and support for the show, rather than engaging in personal selling, advertising, or direct marketing.

When a Television Critic Writes a Newspaper Article in Which