Allegra is an antihistamine that is only available through prescription, but to create brand awareness, it is offering people who request information about the product a cushion to use at their favourite sporting event plus a coupon for $10 off their next purchase of the medication. This free cushion and coupon are examples of:

Question

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The free cushion and coupon are an example of a sales promotion, as they are designed to incentivize people to purchase Allegra. Advertising refers to paid promotions through various media channels to create awareness about a product or service, while publicity involves gaining media attention through non-paid channels. Personal selling involves face-to-face communication between a salesperson and a potential customer.

Allegra Is an Antihistamine That Is Only Available Through Prescription