Companies vary as to the amount of security they require or can afford for their computer files. Firewalls are a type of software that protects computer files from unauthorized entry. A company that had developed a complete line of firewalls from a no-frills version to a version that uses retinal scans for admittance would most likely need to employ which promotional element?

Question

Quizplus · Accepted Answer

Given the complexity and specificity of firewall products, especially those involving advanced technology like retinal scans, personal selling is the most effective promotional element. It allows for detailed explanations, customization to client needs, and direct interaction to address concerns and questions.

Companies Vary as to the Amount of Security They Require