When Nestlé Canada launched Aero and Kit Kat Singles-a smaller serving of its chocolate bars that are 100 calories or less-to the Canadian market, they used traditional print media, a partnered contest, and an online promotion of "hero" characters of the chocolate bar brands, Kit and Bubbles. What marketing concept is Nestlé Canada practicing here?

Question

Quizplus · Accepted Answer

Nestlé Canada is practicing Integrated Marketing Communications (IMC) by utilizing traditional print media, a partnered contest, and an online promotion to promote the new product launch. This approach integrates various marketing channels to create a consistent and cohesive message to the target audience. Additionally, the use of "hero" characters for the chocolate bar brands creates a strong brand image and helps to establish brand recognition.

When Nestlé Canada Launched Aero and Kit Kat Singles-A Smaller