There's a new prescription drug on the market that helps reduce common allergy symptoms. Ads for the medicine in magazines and in medical journals would be primarily used to:

Question

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Ads for the new prescription drug would primarily be used to increase customer awareness of the product, as it is a new drug on the market. While reminding customers that the product exists may be beneficial, the primary goal would be to make sure that potential customers know about the product and understand its benefits. Supporting a product penetration distribution strategy may be relevant for other marketing efforts, but is not the primary goal of advertising in magazines and medical journals. Differentiating the product from other medications may be important, but is not the primary goal of this advertising campaign.

There's a New Prescription Drug on the Market That Helps