A product characteristic known as__________ is relevant to promotional mix decisions and has financial, social, and physical components.

Question

Quizplus · Accepted Answer

The product characteristic known as risk is relevant to promotional mix decisions and has financial, social, and physical components. The level of risk associated with a product or service can influence the promotional decisions, such as the type of message, media vehicles, and tone that should be used to communicate with the target audience.

A Product Characteristic Known As__________ Is Relevant to Promotional Mix