Reference: 16-03
Figure 16-4

-In Figure 16-4, line "A" shows that__________ , an element of the promotion mix, is highest in importance in the purchase stage of the buying decision.

Question

Reference: 16-03
Figure 16-4
 
-In Figure 16-4, line "A" shows that__________ , an element of the promotion mix, is highest in importance in the purchase stage of the buying decision.

Quizplus · Accepted Answer

Line "A" shows that personal selling, an element of the promotion mix, is highest in importance in the purchase stage of the buying decision. This suggests that personal selling is the most effective way to close the sale and persuade the customer to make a purchase. While advertising, sales promotion, and public relations may also play a role in influencing the customer's decision, personal selling seems to be the most influential at this stage.

Reference: 16-03 Figure 16-4