Reference: 16-03
Figure 16-4
-In Figure 16-4, the element of the promotion mix that is highest in importance in the purchase stage of the buying decision, is labelled 'B.' This refers to:
A) advertising
B) sales promotion
C) communication
D) public relations
Correct Answer:
Verified
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Figure 16-5
Figure 16-4
A)directing the promotional
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