Reference: 16-03
Figure 16-4

-In Figure 16-4 line, the element of the promotion mix that plays a small role in the post-purchase stage is labelled 'C.' This refers to:

Question

Reference: 16-03
Figure 16-4
 
-In Figure 16-4 line, the element of the promotion mix that plays a small role in the post-purchase stage is labelled 'C.' This refers to:

Quizplus · Accepted Answer

Public relations primarily focuses on building and maintaining positive relationships between the company and its stakeholders, such as customers, employees, media, and communities. While it can influence customer loyalty and brand reputation, it is less likely to have a direct impact on the post-purchase stage, where customers have already made a purchase and are evaluating their satisfaction with the product or service. Advertising and sales promotion, on the other hand, can provide information and incentives that may affect repeat purchases, referrals, or brand advocacy. Communication is a broad term that encompasses all forms of message exchange between the company and its audience, including advertising, sales promotion, public relations, personal selling, and digital media. Therefore, options A, B, and D are not as specific or accurate as option C in answering the question.

Reference: 16-03 Figure 16-4