Reference: 16-03
Figure 16-4

-In Figure 16-4, the line element of the promotion mix that is least important in the purchase stage of the buying decision, is labelled 'D.' This refers to:

Question

Reference: 16-03
Figure 16-4
 
-In Figure 16-4, the line element of the promotion mix that is least important in the purchase stage of the buying decision, is labelled 'D.' This refers to:

Quizplus · Accepted Answer

Advertising is typically less important at the purchase stage of the buying decision process, as consumers are already aware of the product and are in the process of making a purchase decision. At this stage, more direct forms of promotion, such as personal selling or sales promotions, are usually more influential.

Reference: 16-03 Figure 16-4