During the post-purchase stage of the consumer's purchase decision, marketers want to reduce post-purchase anxiety for their customers. Which of the following would be most useful for accomplishing this objective?

Question

Quizplus · Accepted Answer

Advertising and personal selling are effective tools for reducing post-purchase anxiety because they can be used to reassure customers about their purchase decision, provide additional information, and address any concerns directly through personal interaction.

During the Post-Purchase Stage of the Consumer's Purchase Decision, Marketers