At the pre-purchase stage of the consumer purchase decision process:

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At the pre-purchase stage, the consumer is gathering information about the product or service. Advertising can be more helpful in reaching a large audience and providing information about the product or service. Personal selling may be more effective at later stages when the consumer is closer to making a purchase decision. Trade promotions and publicity may also be effective, but they are not as widely used as advertising at this stage.

At the Pre-Purchase Stage of the Consumer Purchase Decision Process