Like many consumer products manufacturers, Frito-Lay gives its resellers discounts to encourage them to carry and promote its products. When doing so, Frito-Lay uses a(n) ________ strategy.

Question

Quizplus · Accepted Answer

Frito-Lay uses a push strategy by providing discounts to encourage resellers to carry and promote their products, which is a common tactic used in push strategies.

Like Many Consumer Products Manufacturers, Frito-Lay Gives Its Resellers Discounts