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Reference: 16-04 Figure 16-5

Question 135

Multiple Choice

Reference: 16-04
Figure 16-5
Reference: 16-04 Figure 16-5 -Channel B in Figure 16-5 represents which type of promotional channel strategy? A) Direct B) Indirect C) Pull D) Push
-Channel "B" in Figure 16-5 represents which type of promotional channel strategy?


A) Direct
B) Indirect
C) Pull
D) Push

Correct Answer:

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