A Push Strategy Refers to

A push strategy refers to

A) when a manufacturer advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide promotional and advertising campaigns.
B) when a manufacturer directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask their retailer for the product.
C) when a manufacturer forces a retailer to promote its product by placing national ads in local newspapers.
D) directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.