The concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences is referred to as:
A) marketing management.
B) niche marketing.
C) media convergence.
D) integrated marketing communications (IMC) .
Correct Answer:
Verified
Q154: Promotion objectives should possess three important qualities.
Q155: The sequence of stages a prospective buyer
Q156: No matter what the specific objective might
Q157: All of the following are aspects of
Q158: The first decision in developing a promotion
Q160: Percentage of sales budgeting is a budgeting
Q161: Which of the following steps in the
Q162: When sales go down, many firms try
Q163: The best and most methodical approach to
Q164: GE states that they would like to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents