The first decision in developing a promotion program is to:

Name: The first decision in developing a promotion program is to:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Identifying the target audience is the first step in developing a promotion program because it helps in determining the most effective way to communicate with the intended audience. Without knowing who the target audience is, it would be difficult to create a relevant message or select the appropriate communication channels.

The First Decision in Developing a Promotion Program Is To