Ann's young son suffers from allergies and complains about his watery eyes and drowsiness. Ann feels bad because she thought there was nothing she could do to help him. When Ann saw the ad for a new drug that counters these symptoms in Ladies' Home Journal magazine, she vowed to ask his doctor about this product on his next visit. At which stage in the hierarchy of effects is Ann?

Question

Quizplus · Accepted Answer

Ann has already moved from the awareness stage (where she was unaware of the drug's existence) straight to the interest stage (where she wants to find out more and ask the doctor about it). She has skipped the trial stage (where she would try the product for the first time) and the evaluation stage (where she would compare it to other options before making a decision).

Ann's Young Son Suffers from Allergies and Complains About His