Percentage of sales budgeting is a budgeting method:
A) that allocates funds to promotion only after all other budget items are covered.
B) that allocates funds to promotion as a percentage of past or anticipated sales, in terms of either dollars or units sold.
C) whereby the company determines its promotion objectives, outlines the tasks to accomplish these objectives, and determines the advertising cost of performing these tasks.
D) that matches the competitor's absolute level of spending or the proportion per point of market share.
Correct Answer:
Verified
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