The best and most methodical approach to promotion budgeting is

Question

Quizplus · Accepted Answer

Objective and task budgeting is the most methodical approach to promotion budgeting because it involves setting specific promotion objectives and then identifying the tasks necessary to achieve those objectives, determining the cost of those tasks, and then allocating the budget accordingly. This approach is often considered the most effective because it ties budgeting directly to desired outcomes, rather than just allocating a fixed amount or following the competition.

The Best and Most Methodical Approach to Promotion Budgeting Is