GE states that they would like to capture 10 percent of the reverse osmosis water treatment market and budgets their marketing activities accordingly. GE is using which strategy?

Question

Quizplus · Accepted Answer

GE is using objective and task budgeting by setting a specific objective of capturing 10 percent of the market and then budgeting their marketing activities accordingly. This approach is focused on achieving specific objectives and allocating resources accordingly, rather than basing the budget on past sales or competitors' spending.

GE States That They Would Like to Capture 10 Percent