Which form of promotion budgeting most closely relates to the marketing concept?

Question

Quizplus · Accepted Answer

The objective and task budgeting approach closely relates to the marketing concept because it involves setting specific objectives and identifying the tasks and strategies needed to achieve them. This approach ensures that the promotion budget is based on the specific goals of the marketing campaign, rather than just a percentage of sales or a set amount that the company can afford. By focusing on the tasks and objectives of the campaign, the company can allocate resources more effectively and achieve better results.

Which Form of Promotion Budgeting Most Closely Relates to the Marketing