Which of the following statements about executing and evaluating the promotion program is true?
A) The ideal IMC program does not need any evaluation if it is executed according to plan.
B) Most IMC programs rely on post-tests and use no pre-tests.
C) The most sophisticated pre-tests and post-tests have been developed for advertising.
D) The most sophisticated pre-tests and post-tests are used with public relations.
Correct Answer:
Verified
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