Pauline received a postcard from a local antique mall. The card invited her to attend an invitation-only open house at the mall and receive a 10 percent discount on her first purchase that day. The antique mall was using the postcard for:

Question

Quizplus · Accepted Answer

The antique mall is using the postcard to generate traffic to their store by inviting Pauline to attend an exclusive open house event. The 10 percent discount on her first purchase is an incentive to entice her to make a purchase during the event. This is not lead generation because Pauline is already a potential customer of the antique mall, nor is it indirect order consignment or direct order fulfillment because no specific product is being promoted on the postcard.

Pauline Received a Postcard from a Local Antique Mall