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In the Doritos Locos Tacos Campaign, Taco Bell Spent Their

Question 199

Multiple Choice

In the Doritos Locos Tacos campaign, Taco Bell spent their promotional mix dollars in:


A) Traditional media (60%) , Digital media (20%) , and New media (20%) .
B) Traditional media (50%) and Digital media (50%) .
C) Traditional media (30%) , Digital media (60%) , and New media (10%) .
D) Traditional media (70%) , Digital media (20%) , and New media (10%) .

Correct Answer:

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