Shopper Marketing is focused on:
A)influencing the in-store behaviour of a shopper by using displays, samples, and coupons
B)bringing those individuals who primarily shop online, into the store
C)upselling to vulnerable customers
D)securing those customers who check prices in-store using their mobile device

Question

Quizplus · Accepted Answer

Shopper Marketing is all about influencing the in-store behavior of a shopper through various strategies like displays, samples, and coupons. The aim is to enhance the shopping experience and ultimately drive sales. Therefore, option A is the correct answer. Option B may be a part of the strategy but it is not the main focus. Option C is incorrect as it suggests exploiting vulnerable customers which is unethical. Option D is a modern phenomenon but not directly relevant to shopper marketing.

Shopper Marketing Is Focused On