Shoppers Drug Mart carries both pharmaceuticals and now, fresh produce. This is an example of a(n):

Name: Shoppers Drug Mart carries both pharmaceuticals and now, fresh produce. This is an example of a(n):
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Scrambled merchandising occurs when a retailer adds goods and services that may be unrelated to each other and to the firm's original business. In this case, Shoppers Drug Mart, traditionally a pharmacy, adding fresh produce is an example of expanding its product range beyond its original focus.

Shoppers Drug Mart Carries Both Pharmaceuticals and Now, Fresh Produce