The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who placed orders as a result of the initial offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of non-store retailing?
A)direct mail and telemarketing
B)direct selling and telemarketing
C)online retailing and automatic vending
D)telemarketing and online retailing

Question

Quizplus · Accepted Answer

The example describes using direct mail (mailing a special offer) and telemarketing (salespeople telephoning customers) as methods of non-store retailing.

The Marketing Managers at Omaha Steaks Used Airlines' Databases to Mail