Figure 15-5

-Which of the following stores would best fit in quadrant "C" shown in Figure 15-5?

Question

Figure 15-5
 
-Which of the following stores would best fit in quadrant "C" shown in Figure 15-5?

Quizplus · Accepted Answer

Quadrant C represents a low market share and a low market growth rate. Payless ShoeSource is a discount footwear retailer, which is likely to have a low market share in the industry and operate in a low-growth market. Therefore, it is the best fit for this quadrant. Bergdorf Goodman and Dillard's are both department stores that offer luxury and high-end products, so they are less likely to fit in quadrant C. Kmart is a discount department store that offers a wide range of products, including apparel, home goods, and electronics, so it may not align perfectly with the shoe industry, which is targeted by quadrant C.

Figure 15-5 -Which of the Following Stores Would Best Fit in Quadrant