The goods and services mix, the physical distribution mix, and the communication mix chosen by a store are known collectively as the:
A)retailing mix.
B)wheel of retailing.
C)consumer-retailer matrix.
D)distribution mix.

Question

Quizplus · Accepted Answer

The goods and services mix, physical distribution mix, and communication mix are all factors that go into creating the overall retailing mix of a store. This mix includes all of the strategic decisions made by a retailer to create a unique and appealing shopping experience for customers. The wheel of retailing and consumer-retailer matrix are both concepts related to the overall evolution and development of retailing over time, but do not specifically refer to the mix of elements that make up a retailer's strategy. The distribution mix, while important, only addresses one part of the overall retailing mix.

The Goods and Services Mix, the Physical Distribution Mix, and the Communication