Many fast food retailers, including McDonald's and Burger King, have followed a predictable pattern of how new forms of retail outlets enter the marketplace. McDonald's has evolved from a relatively simple hamburger joint with low margins,
Low prices, limited product offerings, and low institutional status to a worldwide chain with higher margins, high status, and a diverse list of products. This evolution of
McDonald's restaurants is consistent with the:

Question

Quizplus · Accepted Answer

The pattern described in the passage is consistent with the wheel of retailing, which proposes that new retail formats start as low-cost and low-margin operations with limited product offerings and gradually upgrade to higher-priced formats with expanded product offerings and higher status. The evolution of McDonald's from a simple hamburger joint to a worldwide chain with diverse products and higher margins fits this pattern. The other answer choices (fast food retail cycle, retail cycle, evolution of retailing) do not accurately describe this specific pattern.

Many Fast Food Retailers, Including McDonald's and Burger King, Have