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The Key Goal for Retailers in the Accelerated Development Phase

Question 175

Multiple Choice

The key goal for retailers in the accelerated development phase of the retail life cycle is to:


A) establish a retail concept which is a sharp departure from existing competition.
B) find ways of discouraging their customers from moving to low-margin, mass-volume outlets.
C) establish a dominant position in the fight for market share.
D) delay entering the decline stage of the life cycle.

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