In terms of distribution, when marketing channel members are engaged in assorting, storing, sorting, and transporting, they are performing functions.

Question

Quizplus · Accepted Answer

Logistical functions involve the physical distribution and movement of products from the manufacturer to the end consumer. Assorting, storing, sorting, and transporting are all examples of logistical functions. Implementing functions refer to activities related to the promotion and selling of the product, transformational functions involve altering the product to meet customer needs, and facilitating functions provide assistance to customers before, during, and after the sale.

In Terms of Distribution, When Marketing Channel Members Are Engaged