The most common indirect channel moves product from producer to retailer to consumer. This type of channel is most likely to exist with each of the following EXCEPT:

Question

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If the retailer is small and buys in small quantities, it may be difficult or impractical for them to buy directly from the producer. In this case, using a wholesaler as an intermediary could help them access a wider variety of products without having to purchase large quantities of each item. Therefore, option D is the exception to the most common indirect channel.

The Most Common Indirect Channel Moves Product from Producer to Retailer