Adding a wholesaler to the marketing channel for consumer goods is most common for:

Question

Quizplus · Accepted Answer

Adding a wholesaler to the marketing channel is most common for low-cost, low-unit-value items. This is because these items typically require the efficiency in distribution and economies of scale that wholesalers can provide, helping to keep the overall costs down and manage the distribution of large volumes of products. High-cost or high-unit-value items often use a more direct marketing channel to maintain control over the distribution and customer experience.

Adding a Wholesaler to the Marketing Channel for Consumer Goods